I took a claim that another LinkedIn influencer in the space had made, and spun it around. Here’s one of my long-form LinkedIn posts that slots in this category. Stirring the pot-and sharing an unpopular opinion or perspective that someone hasn’t heard before-stands out much more than one which is a carbon copy of the other 100 posts in their news feed. Everyone having the same opinion can be boring.
People who use the platform are professionals who want to hear from other thought leaders.īut when I say “share an opinion,” I don’t mean an opinion that everyone else has.LinkedIn users want to take part in discussions. Opinion posts work incredibly well on LinkedIn. Here are nine LinkedIn content ideas that ditch the broetry and the hard selling-and instead, build genuine relationships with your target audience:
It’s the best way to prove you’re not just there to sell. The key to succeeding on LinkedIn-and often going viral-is to be personable.ĭitch the broetry and treat LinkedIn like a forum for discussions, debates, and authentic conversations. No wonder LinkedIn gets such a bad rep if that’s the type of content we’re competing with. This type of content has exploded so much that Buzzfeed coined an official term for it: broetry.Īnd make you feel annoyed that you clicked it. The worst part? While you’re waiting for that inevitable prospecting message, a slurry of posts will flood your news feed.
These days, it’s hard to seem genuinely interested in a person that asks you to add them to their network without there being a sales pitch attached. “Only go on LinkedIn if you want to be pitched to” was the motto. They blitzed the platform with aggressive sales tactics and direct messages that gave the entire network a bad reputation. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged.Ī few years ago, LinkedIn was the go-to place for sales reps. This is the guest post from Gaetano DiNardi, the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io.
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